Companions for life

Rooted in a Copenhagen mindset of freedom and flexibility, MISMO offers passionate travellers and city dwellers a timeless world of Nordic simplicity and everyday luxury. Our luggage collections are made to lift and support you through daily endeavours, city escapes and countryside adventures.

Guided by modern living, MISMO bags are crafted using natural materials and designed for purpose and pleasure. They are made to last, age and evolve throughout life’s journeys. A canvas for your storytelling, each bag will tell its own tale of travels and achievements, by its wear and refined patina.

MISMO subscribes to aesthetic sustainability, a philosophy that informs the shapes we design, the materials we choose and the quality of our craftsmanship. We embrace slow consumerism, where we buy less, but better, reforming life on-the-go to the pace of mother nature.

Design Trinity

Danish design ethos - MISMO bags balance simplicity with practicality. They are firmly based in the Danish design tradition for fine craftsmanship, uniting natural materials with refined details to create durable products that mellow with time.

Individuality and versatility  - MISMO bags accentuate individual style and personal expression, from masculine to feminine and across generations. They are designed to serve any occasion, whether everyday endeavour, city escape or countryside adventure. 

Aesthetic sustainability - MISMO embraces considered consumption where we buy less, but better. We subscribe to aesthetic sustainability, a philosophy that informs the shapes we design, the materials we choose and the quality of our craftsmanship.

Responsibility

A CONSIDERED WAY OF CONSUMING - Few producing fashion & design companies can sincerely proclaim CO2 neutrality or boast positively contributing to combating climate change. Nor can Mismo. But our values are crystal clear in regard to the overproduction and overconsumption that drive our industry and which are the main barriers to a more sustainable life on this planet.

We believe in surrounding yourself with a few select and high-quality objects and in embracing a much more considered way of consuming where we buy less, but better. Before making a new purchase, we all need to dwell and ask ourselves if new products are truly what we need – and what the consequence is of just buying more.

AESTHETIC SUSTAINABILITY - First and foremost, we strive to create products that breathe longevity. The longer the lifecycle, the less environmental impact. Our products exude purpose and function – and pure-lined style. They are crafted using natural materials that mellow from wear and tear. And they are assembled in a process that seeks to balance the durability of classic craftsmanship with modern-day manufacturing. In short, aesthetic sustainability is as far as we can stretch it. This philosophy informs the lines we draw, the materials we choose and the quality of our production.

We produce in balanced and measured quantities. It may happen that a classic style sells out faster than expected and is out of stock for a period. So be it. We don’t rush our production or fly home products express to serve an immediate demand. Waiting for a special, coveted piece to arrive also carries its own charm and reward.

THE ETHICS OF EVERYDAY BUSINESS - At Mismo, like many other brands, we have embarked on the journey towards reducing the environmental footprint of the products we create, by reducing plastic usage and applying recycled and organic materials everywhere possible in the product journey, from product to packaging. These small steps are just the first towards leading a more responsible life. Our journey is ongoing, and we are committed to learning and implementing new ways to improve every day. But what remains our lodestar is not only a distant dream of circular sustainability but the ethics of everyday business.

Our ethics dictate the pace with which we run our business. Obsessive growth is not a measure for quality of life. It does not reflect the way we treat each other, our employees, and the people working with us throughout our supply chain. For what is the ethic of a business that applies pressure to make everyone run faster in constant pursuit of growth? We have always believed in building long-term relations over short-term profit. Therefore, we work with a select few suppliers and producers, most of which are family-run businesses that we have proudly been working with for more than a decade. We know the people behind our materials and the ethics under which they are produced.  Relationships nurtured by human trust and a common interest in growing and developing together, with the aim of delivering the best possible products.

WE DON’T DO SALES - If you feel now is the time to elevate your carrying needs or add to your existing family of bags, we are here to serve you. If you wish to wait and squeeze the last performance out of your current daily companion, we plan on sticking around until you feel it’s time. But most importantly, we believe you should never be left sitting with a hollow feeling of potentially missing out on a snap bargain – during Black Friday or anytime beyond. Therefore, we don’t do sales. Being in-season flash sales or seasonal sales. Our products will not be discounted. This is our testimony to a piece of luggage that we’re confident is worth every cent.